You’ll notice we use simple calls to action across this website to encourage our visitors to take a certain action. On the homepage, the call to action is ‘See our designs or order now’. On the Designs page it’s ‘Order your new website now’. On the About Us page it’s ‘Contact us or order now’. Each time we’re using a simple line of copy, which we format specifically in the SMB Heading 5 style, to encourage our readers to take the next step in the sales process. It’s simple, but it works. Try adding short lines of copy to your site to encourage your visitors to take the action you want them to take. We think you’ll be surprised at how effective this can be.
This post is part of our ongoing Hollowpoint series, providing you with basic tips and tricks you can use to enhance your website. So you don’t miss out, subscribe by email or add our RSS feed to your feedreader to stay updated with all the news from Bullet Web Studio.
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