Why we created Bullet Web Studio

A few days after launching, we’ve had some great feedback on our market positioning and customisable design. It’s a good time to discuss why we created Bullet Web Studio and I recently posted some of the reasoning on my blog. As I said;

Many clients’ needs aren’t particularly different from the next. Clients want Google to find their website. They want their site to look good and be on-brand and, despite what some of the design crowd might think, most of them don’t care for heavy, complex designs. They want simple, functional sites that look good and do their job. Above all, they want their site to sell. A website is an investment, not an indulgence. Every investment needs to provide a return and, with a website, the return is usually in the form of sales.

Funny thing is, this is what users want too – they want functional websites that help them research efficiently, buy, connect, comment, discuss, browse, listen, learn, or undertake whatever transaction they’re seeking. Users want to dip into your site, find what they want, get what they need, and get out. ‘Over the top’ designs usually won’t help you sell, nor will they necessarily improve your brand image. Web sales typically aren’t realised through indulgent interfaces – they’re realised because visitors discover what you can offer them, and you do a good job of telling them why they need it. Functional design and good copy achieves this.

The reasons are probably quite apparent – we’re filling a market need. This is how the idea for Bullet Web Studio was born.

After knocking out sites for years, a common formula for success appeared and this is the foundation of all Bullet designs. Sites are delivered to clients featuring the client’s logo and demonstration content, which clients can easily customise to suit their own content and do so indefinitely.

Bullet Web Studios will be rolling out numerous designs well-suited to many different client industries with the long-term goal to help realise the online dreams of any client. Our first design, SMB, is for small-to-medium businesses, particularly those in the services industry.

Clearly, Bullet Web Studio isn’t for everyone. It’s not for clients who want to dazzle (and perhaps confuse) audiences with six-figure interfaces. It’s not for brands that want to create ginormous virtual worlds and spread ‘awareness’. It’s for clients who want to achieve online success with proven methods and good, simple, usable designs… and all for less than $1,000.

Interested? Read more about how the offering works, and check out the first design, SMB.